Dorian House was founded in London in 2018 as a direct response to the growing quality-price market gap created by fast-fashion retailers and luxury houses.
Total control of the production chain, an oversupply of seasonal goods, aggressive marketing techniques and the pursuit of exponential growth at any cost have created an unsustainable business model in the fashion industry.
The consumer is pushed around by the continuous illusion of sales and unmissable new fashion trends.
The hard truth is, most of the times, you are excessively overpaying for what you are getting. The delicate balance between quality and price is simply not respected.
At Dorian House, we don't want to force anyone to choose between good quality or a good price. We want to offer both.
How can we achieve such an ambitious goal? By going back to the roots, by going independent.
Contrary to popular belief, Europe still produces goods of all kinds and shapes at reasonable prices, if you know where to look.
A new breed of independent designers and makers across Europe are taking over the family workshops, to produce unique products adapted to the modern world. A world where design and usability go hand-in-hand, where quality isn't traded for higher-margin profits and where regulations and transparency matter.
Independent businesses have the knowledge and the tools and are hungry to prove themselves. All they need is a platform to unite them and help them compete in equal terms with the major market players, especially online.
After two years of hard work, we have built an online store from scratch to be that platform. We offer a highly curated selection of products designed and manufactured in Europe by independent brands, following socially conscious and environmentally friendly practises.
We believe going independent is the way to move forward. The bridge that connects great quality and design with reasonable prices and offers an excellent long term option for caring customers.