Dorian House was founded in London in 2018 as a direct response to the growing quality-price market gap created by fast-fashion retailers and luxury houses.
Total control of the production chain, an oversupply of seasonal goods, aggressive marketing techniques and the pursuit of exponential growth at any cost have created an unsustainable business model in the fashion industry.
The consumer is pushed around by the continuous illusion of sales and unmissable new fashion trends.
The hard truth is, most of the times, you are excessively overpaying for what you are getting. The delicate balance between quality and price is simply not respected.
At Dorian House, we don't want to force anyone to choose between good quality or a good price. We want to offer both.
How can we achieve such an ambitious goal? By going back to the roots, by going independent.